Getting patients involved in their healthcare can be tough.
- People don’t like going to the doctor.
- Healthy people don’t need to see a doctor very often.
This makes it hard for hospitals to keep patients engaged.
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What is patient engagement?
Patient engagement is working together between patients and healthcare providers.
- Patients take an active role in their care.
- They make decisions with their doctor.
This is different from patient activation, which is when patients take steps to stay healthy.
How does patient engagement help?
Engaged patients have better health outcomes.
- They follow treatment plans.
- They take care of themselves.
This benefits both patients and healthcare providers.
How can healthcare providers improve engagement?
There are many ways to improve patient engagement.
- Use social media to educate patients.
- Send emails and letters with reminders and tips.
- Offer educational materials to help patients understand their health.
- Use patient portals to let patients track their progress.
- Use telemedicine to check on patients remotely.
By using these strategies, healthcare providers can create a more engaged patient population. This leads to better health outcomes for everyone
Bottom Line – Is It Worth It to Improve Patient Engagement Strategies?
Happy patients are good for business! Here’s how to improve patient engagement:
- Track patient data: Use medical records to plan a custom engagement strategy.
- Focus on motivation and shared decisions: Help patients feel supported and involved in their care.
- Measure success: Use a tool like the Patient Activation Measure to track progress.
- Offer a patient portal: This lets patients communicate with you easily.
Not sure where to start? Talk to a healthcare marketing expert! They can help you create a winning patient engagement strategy.
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