How To Make A School Grow: 10 Practical Tips

Introduction

You’ve poured your heart and soul into your school, carefully planning every detail before opening the doors. But even thriving schools can always get better. If you’re looking to attract more students and take your school to the next level, keep reading!

Many schools, despite doing everything right, struggle with low enrollment. You might think you’ve covered all the bases, but there are often key growth strategies being missed. Don’t panic! This is the perfect time to ask yourself: “What’s holding my school back?”

Here’s the good news: We’ve got you covered! This article gives you:

• Actionable tips to boost your school enrollment.
• Practical strategies you can use right away.
• Tech hacks to attract students and parents.

Let’s jump in and help your school flourish!

Tip #1: Expand Your Audience

Know your students, then grow!

Before attracting new faces, understand who you’re already serving. Think about your current students:

• Age: Who are they?
• Why they chose you: What draws them in?
• Your edge: What makes your school special?

Answer these, and you’ll unlock the secret to growth and standing out.

Next, define your ideal student: Who do you dream of teaching? How will you reach their parents?

Now, let’s broaden your horizons!

1. Data dive:

• Powerful reports reveal enrollment trends and hidden opportunities.
• Use smart software like Teach’n Go to find new audiences beyond your current focus.

2. New programs:

• Cater to different age groups!
• Expand from young children to after-hours adult learning.
• Design exciting new curriculums to attract fresh faces.

3. Embrace diversity:

• Go beyond age! Attract students from different backgrounds.
• Offer language learning to foreign students in your area.
• Tailor learning experiences to specific needs and boost enrollment.

Remember, understanding your current audience is the key to unlocking exciting growth for your school!

Tip #2: Improve Your Customer Service

Private schools? Customer service matters too!

Think good customer service only lives in restaurants and shops? Think again! In private schools, especially growing ones, it’s a game-changer.

Happy families, happy school: When students (and their parents) have a great experience, your school shines. This means more referrals and a better reputation!

Plan it out: Don’t wing it! Craft a clear customer service strategy. This includes how quickly you answer questions (hint: ASAP is best!).

Relationships matter: Happy families make a happy school. Invest in nurturing existing relationships and building new ones with potential families. Don’t skip on customer service – it shows you care!

Remember, excellent customer service makes your school stand out as one that truly values its students and their families.

Tip #3: Broaden Your Social Media Strategy

Social media: Your secret weapon for growing your school!

Did you know 92% of moms in the US use social media for recommendations? Think about it: your school is a brand, and neglecting social media means missing out on powerful marketing. Flyering and tours just don’t cut it anymore!

Social media can skyrocket your private school enrollment. How?

• Brand awareness: Get your name out there and make parents see you as the top choice.
• Reach both students and parents: No other channel lets you connect with both audiences!

But wait, there’s more!

Craft a smart plan: Don’t just jump in! Find your ideal audience (teens love Instagram, parents might be on Facebook). Tailor your marketing based on who you want to reach.

Attention Please: If your school needs ERP Software for School Management, Please read this blog on School ERP Software By Khabai Tech to grow your school.

Your plan should include:

Boost with targeted ads: During enrollment times, run Facebook and Instagram ads to reach your ideal families. Attract more interest exactly when you need it!

Level up your content: Post high-quality stuff regularly. Got case studies or reports? Share bite-sized versions on social media – valuable content = happy followers!

Remember, social media is a powerful tool to connect with potential families and show them why your school is the perfect fit. Start using it today and watch your enrollment grow!

Tip #4: Build a Portfolio of Powerful Testimonials

Convince families with powerful testimonials!

Want to build trust with potential parents and students? Look no further than testimonials! A whopping 72% of people trust businesses more with positive reviews and testimonials.

Here’s the deal: prospective families need a reason to choose your school over others. Testimonials provide real-life proof that your programs are the perfect fit.

Showcase how you treat students and parents, celebrate your welcoming and diverse community, and highlight your highly-trained staff and smooth operations.

Publish testimonials from current students, families, and even alumni on your website and social media. This gives potential families a glimpse into your school’s true heart.

Remember, impactful testimonials reach the right audience online. So go ahead, publish those rave reviews and watch trust soar!

Tip #5: Automate Your Processes

Grow your school with automation magic!

Tired of juggling paperwork and wasting time on tasks that robots can do? School management software can be your saving grace! ✨

Picture this: No more hand-calculating fees, chasing invoices, or sending endless emails. With automation, everything runs smoothly.

That’s what Teach ‘n Go was built for: Helping teachers and admins automate their school operations completely.

Here’s what automation gets you:

• Bye-bye mistakes!  Automated systems eliminate human error, making your school run like clockwork. ️
• More time for what matters! ‍ Spend less time on paperwork and more time on teaching and connecting with students.
• Seamless operations from A to Z! Manage everything from student assessments to scheduling with ease.

Teach ‘n Go superpowers:

• Track student progress like a pro! Monitor performance and behavior in real-time, keeping everyone on track.
• Say goodbye to outdated lesson records! Update everything instantly, so no one misses a beat.
• Scheduling made easy! Set up lessons and class schedules in a flash, never get tangled again.

Ready to save time, boost learning, and attract new students? ✨ Automate your school with Teach ‘n Go and watch your school reach its full potential!

Tip #6: Determine Your Unique Value Proposition

Standing out in a crowded schoolyard: Why choose you?

Choosing the right school is tough! With so many options, how do you make yours the clear winner?

Secret weapon: Your unique value proposition (UVP)!

This powerhouse statement tells parents why your school shines brighter than the rest. ✨

What makes you different?

Think outside the box! Is it:

• Super-affordable fees?
• Tech-powered classrooms?
• Personalized tutoring? ‍
• Small, focused classes? 
• State-of-the-art facilities?

Find your magic! ✨

Chat with your current families. What drew them in? What makes them stay?

Turn their love into powerful tools:

• Case studies: Showcase real families, real reasons.
• Testimonials: Let their voices sing your praises!

Share your UVP everywhere:

• Website
• Social media
• Marketing materials

Now watch parents see why your school is the perfect fit!

Tip #7: Improve Communication with Existing Parents

Happy parents, happy school! ️

Open communication is key to any good relationship, and that includes the one you have with your school families. ✨

Why? Happy parents tell everyone how awesome your school is! They become your brand ambassadors, spreading the word and bringing in new students.

How to keep parents smiling?

• Go the extra mile! Show them you care with personal touches. A little effort goes a long way.
• Tech to the rescue! Use tools like Teach ‘n Go to send updates and news in a flash. No more lost letters or endless phone calls!

Teach ‘n Go makes parent communication easy:

• SMS blasts? Sure! Send important info to everyone with a tap. ⚡
• Email updates? You got it! Keep families in the loop instantly.

Happy parents = happy school = growing school!

Tip #8: Nurture Your Current Customer Base 

Stay on their radar: Nurturing future families!

Found your perfect audience? Great! Now keep them thinking about your amazing school.

What’s the secret? Lead nurturing. This means reaching out at the right time, with the right message, on the right platform (think texts, emails, social media – your choice!).

Stay in touch, don’t get lost! Regularly reaching out through different channels helps families remember you when it’s decision time.

Automation to the rescue! Tools like Teach ‘n Go make nurturing easy. Schedule personalized messages, so families hear from you at just the right moment.

Nurtured leads = happy families = growing school!

Tip #9: Utilize Email Marketing

Email marketing magic for your school! ✨

Emails can be your marketing BFF! Did you know they bring in a whopping $36 for every $1 spent—way more than other marketing stuff?

New families on the horizon? Emails nurture potential students and remind them why your school rocks!

Share your awesomeness:

• Show off your unique value proposition.
• Let happy parents rave in testimonials.
• Share cool content you already have.

Email marketing made easy:

Many tools offer free plans to get you started. But for seriously good results, consider upgrading.

Pro tips for school email magic:

• Headline hook! Grab attention with a short, catchy subject line.
• Preview power! Use the preview text to tease what’s inside.
• Brand it up! Make your email look familiar with your school colors and logo.
• Call to action! Tell people what to do next, clearly and directly.

Emails that work = more families = happy school!

Tip #10: Pay Attention to Your School Website

A beautiful website = more families! ✨

Your school website is your online storefront. Make it eye-catching and easy to use, and watch families flock in!

Search engine magic (SEO): When people search for schools online, you want your website to be near the top. This is called SEO, and it helps users find you easily.

Website must-haves:

• Call to action buttons: Tell people what to do next, clearly and directly.
• Unique value proposition: Highlight what makes your school special, right at the start.
• Testimonials: Let happy parents sing your praises!
• Easy navigation and fast loading: No one likes a slow website!
• Clear contact info: Make it easy for families to reach you.

Website builders can help: Tools like Wix or WordPress make building your site a breeze, with customizable templates to get you started.

Match your website to your school: Make sure it reflects your unique culture and leaves a great first impression.

Bonus tip: Optimize your website for search engines and mobile devices!

Ready to grow?

These tips can help you attract more families and boost your enrollment. But it’s even easier with Teach ‘n Go!

Teach ‘n Go: Your all-in-one school management system:

• Perfect for schools of all sizes and types, from language schools to music schools.
• Powerful features like automation, reporting, communication, and lead nurturing.
• Schedule lessons, track attendance, manage staff, and more!
• Send bills, receive payments, and keep track of everything easily.
• Dedicated parent portal and automated notifications keep everyone informed.