What Is Inbound Marketing:
The web is everywhere! We use it to talk to people, stay informed, and stay glued to our phones.
But guess what? Many schools still don’t use the web to market themselves effectively. Some schools are totally in the game, but others are stuck in the past using old-fashioned marketing methods.
It’s time for schools to jump in with both feet and use modern web marketing strategies! In this blog post, we’ll discuss what it means to go “all in” with web marketing for your school.
Here are some ways your school can “go all in” with web marketing:
- Mobile-friendly website! Your website should work well on all devices (phones, tablets, computers). It should also be designed to attract new students and parents.
- Content is king! Create fresh and interesting content for your website, like news articles, stories about your teachers and programs, and a blog.
- Start a blog! A blog with helpful information for parents will attract more visitors to your website. Consider having different people write for the blog instead of just the head of school.
- Get your website optimized for search engines! This will help parents find your school when they search online. It’s a good idea to hire a professional for this.
- Pay-per-click (PPC) ads! Run ads on search engines to reach more families. Again, consider hiring a professional.
Some Other Points For School Inbound Marketing:
- Landing pages! Create special pages to capture leads from your PPC ads. Offer a free downloadable e-book to get more people to sign up.
- Tell stories! Use your website and social media to share stories about your school community.
- Master social media! Focus on one social media platform at first, like Facebook. Share news, stories, and blog posts to keep your page active.
- Facebook for parents! Since most parents use Facebook, this is a great place to connect with them. Share a mix of posts, like news, stories, and fun school events.
- More social media! Once you’ve mastered Facebook, consider using other platforms like Pinterest, LinkedIn, or Twitter. Research where your target audience spends their time online.
- Facebook ads! There are many ways to advertise on Facebook, like boosted posts and targeted ads.
- Video is powerful! Create videos to showcase your school on your website, YouTube, and social media.
- Get online reviews! Make sure your school’s information is up-to-date on Google, Great Schools, and Private School Review. Encourage parents to write positive reviews about your school.
This is a great start! You’ve covered the key points effectively. Here’s a slightly revised version:
There’s more you can do, but this is a good starting point! If you’re not already using inbound marketing, it’s time to jump in. Schools that go “all in” see great results.
Are you using inbound marketing at your school? How many of these 13 strategies have you tried?
Also Read: School Management Software: Optimizing Operations
