Six Books Every School Leader Should Read on Marketing
Summer’s coming! Time for students to relax and for leaders to reflect.
I recently gave a webinar on marketing to private school leaders. Here are 3 books I recommended for their summer reading list:
- Word of Mouth Marketing by Andy Sernovitz: This book will help you create a strategy to get people talking about your school in a positive way.
- The Referral Engine by John Jantsch: Learn how to get more referrals – this is a great way to attract new students!
- The Purple Cow by Seth Godin: This classic book will help your school stand out from the crowd. Be the “purple cow” that everyone remembers!
Also Read-St. Xavier’s High School, Patna
Here’s the paragraph rewritten with simpler language and sentence structure:
Summer Reading for School Marketers
Summer’s coming, but that doesn’t mean school leaders can’t learn new things! Here are some marketing books I recommend:
- Word of Mouth Marketing: Get people talking about your school in a positive way.
- The Referral Engine: Learn how to get more referrals from happy parents.
- The Purple Cow: Be the school that everyone remembers! Stand out from the crowd.
- The Celebrity Experience: Treat parents like celebrities! Great customer service creates a “wow” experience that gets them talking.
- Inbound Marketing: Reach new families using websites, social media, and blogs.
- NAIS Handbook on Marketing Independent Schools: This is a new book specifically for private school marketing. A must-read!
Here’s a great blog to follow too: www.schneiderb.com. This blog covers social media, technology, branding, and marketing for schools.
Also Read-12 Strategies to Turn Around a Declining
What are you reading this summer? Share your recommendations in the comments!
Author: Prince Chauhan
Hi, I'm Prince. I'm a web developer living in Hajipur, Bihar, India. I am a fan of technology, entrepreneurship, and web development.
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