Blog Six Books Every School Leader Should Read on Marketing, Summer Reading for School Marketers Prince Chauhan 23 August 2024

Summer’s coming! Time for students to relax and for leaders to reflect.

I recently gave a webinar on marketing to private school leaders. Here are 3 books I recommended for their summer reading list:

Word of Mouth Marketing by Andy Sernovitz: This book will help you create a strategy to get people talking about your school in a positive way.
The Referral Engine by John Jantsch: Learn how to get more referrals – this is a great way to attract new students!
The Purple Cow by Seth Godin: This classic book will help your school stand out from the crowd. Be the “purple cow” that everyone remembers!

St. Xavier’s High School, Patna

Here’s the paragraph rewritten with simpler language and sentence structure:

Summer Reading for School Marketers

Summer’s coming, but that doesn’t mean school leaders can’t learn new things! Here are some marketing books I recommend:

Word of Mouth Marketing: Get people talking about your school in a positive way.
The Referral Engine: Learn how to get more referrals from happy parents.
The Purple Cow: Be the school that everyone remembers! Stand out from the crowd.
The Celebrity Experience: Treat parents like celebrities! Great customer service creates a “wow” experience that gets them talking.
Inbound Marketing: Reach new families using websites, social media, and blogs.
NAIS Handbook on Marketing Independent Schools: This is a new book specifically for private school marketing. A must-read!

Here’s a great blog to follow too: www.schneiderb.com. This blog covers social media, technology, branding, and marketing for schools.