School Marketing Needs Great Photos!
Photos are key for your school’s marketing strategy. Without good pictures, you can’t showcase your school online or in brochures.
Bob Thompson is a professional photographer who specializes in school marketing. He says schools often spend a lot on a new website but then use bad photos on it! Don’t skimp on photos!
Here’s the revised paragraph for easier reading:
Why are professional school photos important?
- First impressions matter! Schools only get one shot to make a good impression with potential parents. Professional photos help create a strong emotional connection.
- Smartphones aren’t enough! Professional photographers know how to capture the best moments and make your school look great.
- Plan your photo shoot! Coordinate with the photographer beforehand. Pick a typical school day and let teachers and students know about the shoot.
What photos work best?
- Close-up shots! These capture emotion and the connection between students and teachers.
- Typical school day activities! Show real students engaged in learning.
- Science labs, art classes, and sports! These classic photos showcase what your school offers.
- Look for spontaneous moments! The best photos often happen naturally, so be flexible during the shoot.
Balancing staged and real-life school photos
Professional photographers can capture real-life moments even in staged shots. Here’s how:
- Start with a marketing plan. The marketing director should have a clear idea of what kind of photos are needed.
- Pick the right kids. For staged shots, choose students who look good and can act naturally.
- Include everyone. Even if you don’t use all the photos, take pictures of all the participating students so they feel special.
How often to schedule professional photos
- For a new school, a full day or two-day shoot is recommended.
- After that, an annual refresh shoot (half day or full day) is a good idea.
- This keeps photos current and fills any gaps from the first shoot.
Final advice on school photos
- Don’t use blurry phone pics on your website! Invest in professional photography.
- Great photos can be used in many places, like websites, newsletters, and posters.
- Choose a photographer whose portfolio evokes emotion in you. School photos should connect with viewers!
