The Importance of Photography in School Marketing
School Marketing Needs Great Photos!
Photos are key for your school’s marketing strategy. Without good pictures, you can’t showcase your school online or in brochures.
Bob Thompson is a professional photographer who specializes in school marketing. He says schools often spend a lot on a new website but then use bad photos on it! Don’t skimp on photos!
Here’s the revised paragraph for easier reading:
Why are professional school photos important?
- First impressions matter! Schools only get one shot to make a good impression with potential parents. Professional photos help create a strong emotional connection.
- Smartphones aren’t enough! Professional photographers know how to capture the best moments and make your school look great.
- Plan your photo shoot! Coordinate with the photographer beforehand. Pick a typical school day and let teachers and students know about the shoot.
What photos work best?
- Close-up shots! These capture emotion and the connection between students and teachers.
- Typical school day activities! Show real students engaged in learning.
- Science labs, art classes, and sports! These classic photos showcase what your school offers.
- Look for spontaneous moments! The best photos often happen naturally, so be flexible during the shoot.
Balancing staged and real-life school photos
Professional photographers can capture real-life moments even in staged shots. Here’s how:
- Start with a marketing plan. The marketing director should have a clear idea of what kind of photos are needed.
- Pick the right kids. For staged shots, choose students who look good and can act naturally.
- Include everyone. Even if you don’t use all the photos, take pictures of all the participating students so they feel special.
How often to schedule professional photos
- For a new school, a full day or two-day shoot is recommended.
- After that, an annual refresh shoot (half day or full day) is a good idea.
- This keeps photos current and fills any gaps from the first shoot.
Final advice on school photos
- Don’t use blurry phone pics on your website! Invest in professional photography.
- Great photos can be used in many places, like websites, newsletters, and posters.
- Choose a photographer whose portfolio evokes emotion in you. School photos should connect with viewers!
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